Today we were tasked with fine-tuning the description of our concept. An ‘Elevator Pitch’ is a short summary used to quickly and simply define a product, service, or organization, the term reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride. Concise and informative the pitch should be just enough to get your audience interested and should be customisble for different audiences.

Here is what we have produced today:

“Our team has designed four physical apps for Mozilla Festival and  each one is powered by the internet. They create and display media from the festival. Our concept is an experience prototype which is open and hackable.  

We are actively seeking companies like the BBC, Soundcloud , to help us build these physical apps into the services they offer.”

Our elevator/lift ride lasted 15 seconds.