We were invited to the Mozilla festival 2011 in the Ravensbourne College in London to exhibit our Physical App Store which we designed in response to the brief given by Mozilla to explore a way for the people attending the festival to navigate through the many workshops and talks happening there.
“The Mozilla Festival is a yearly celebration that brings together hundreds of passionate people to explore the frontiers of the open web. We mash developers, designers, and big thinkers together to make things that can change the world.”
We introduced the concept of a “Physical Apps” as the majority of those attending were mainly coming from web based companies. The four Physical Apps we designed, Mozfest Live, Mozfest Radio, Mozfest Images and Mozfest Print were experience prototypes to prove the that linking previously screen based companies and tools can be brought to life through integrating them in to physical objects. Over the weekend this concept gained a lot of interest from companies all over the world and proved itself as a valuable development of the web.
The tag line of the festival was “Less Yack, More Hack” which sums up the theme of the festival . There were lots of interesting workshops going on all based around the three core elements, media , freedom and the web . Some of the workshops were based around Design Challenges, Learning Labs, Science Fair and companies pop up stalls.
We hosted our own workshop on the Sunday where we brought together a number of people from a variety of backgrounds and taught them to make physical apps through card prototyping to explore where it could lead already established web applications.
Over the Mozilla Festival weekend we all learned a great deal about the future of the web and where it could lead us. We also created a buzz around our course and our vision for the future of physical apps.